In this Belvedere Vodka ad, the woman is submissive to the man and positioned, mouth-open, in front of the man's groin. This positioning and the expression on her face implies that she was about to perform oral sex on the man, further promoting the inequality between the two since the activity is clearly not mutual. Furthermore, this picture is juxtaposed with an image of the product, connecting sexual activity and alcohol. Alcohol is often a factor in instances of sexual assault and domestic violence and it also hinders the capability of people to engage in consensual sex. Engaging in sexual activity should be a conscious, mutual, and equal decision between the people involved and alcohol can complicate this decision.
Contact Information:
Belvedere Vodka
81 Piccadilly
London, WIJ 8HY
United Kingdom
http://www.belvedere-vodka.com