Jenny Craig is empowering women in this advertisement because they are promoting the idea that it is important to be healthy, not skinny. They encourage weight loss as a health issue, not simply to look good. Furthermore, the emphasis on being a role model instead of a super model is empowering to women of all ages. It illustrates the importance of self empowerment, instead of doing things to please others.
Contact Information:
Jenny Craig International
5570 Fleet Street
Carlsbad, CA 92008
http://www.jennycraig.com